The platform works.
So does the team behind it.

Most B2C businesses have the data. What they lack is the segmentation, the measurement discipline, and the operating model that turns it into revenue. SIVV services build all three, from strategy through to execution, governance, and ongoing optimisation.

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The platform works. 
So does the team behind it.

Most B2C businesses have the data. What they lack is the segmentation, the measurement discipline, and the operating model that turns it into revenue. SIVV services build all three — from strategy through to execution, governance, and ongoing optimisation.

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sivv SERVICES

Six disciplines behind customer programmes that works.

SIVV services are designed to work as a coherent engagement, with each discipline reinforcing the others. Clients typically begin with a customer & operations diagnostic, then move into the areas that have the greatest near-term impact on revenue.

01

Operational model

Design the structure, roles, and processes that allow lifecycle marketing to function at scale. Who owns what, how decisions get made, how teams stay aligned.

Org design
RACI
Process mapping
KPI framework
02

Lifecycle Model

Define the customer journey from prospect to advocates and the interventions that move customers in the right direction. Built around your data, not a generic framework.

Stage design
Trigger logic
Audience architecture
Contact strategy
03

Data Model

Establish the customer data model that underpins everything via a single, consistent definition of customer behaviour that all teams and platforms work from.

Data architecture
Entity design
Data dictionary
Quality framework
04

CRM & Campaign Platform

Implement the lifecycle model within your campaign and CRM tools and configure for trigger-based, audience-driven execution rather than batch broadcast.

Platform config
Journey build
Segment mapping
Integration
05

Governance & Change Management

Embed the new model into how the business actually runs; team structures, decision rights, ways of working, and the change programme that makes adoption stick.

Ownership model
Change programme
Training
06

Loyalty Programme & Marketing Strategy

Design and implement a loyalty programme that earns its keep. From proposition and mechanics through to platform selection and launch. Built around your commercial model, not a loyalty vendor's template.

Programme design
Mechanics
Platform selection
Playbooks
HOW ENGAGEMENTS WORK — PHASE 1

Customer & 
Operations Diagnostic

Assess the current state of your customer data, lifecycle logic, platform configuration, and team structure. Identify the highest-value gaps and agree the scope of what follows.

HOW ENGAGEMENTs WORK — PHASE 2

Model & Strategy Design

Define the operational model, lifecycle architecture, and data model. Agreed with stakeholders before any platform work begins with no implementation without a signed-off design.

HOW ENGAGEMENTs WORK — PHASE 3

Platform Implementation

Configure CRM and campaign platforms, build journey logic, and integrate SIVV segmentation. First campaigns go live within this phase.

HOW ENGAGEMENTs WORK — PHASE 4

Governance & Optimisation

Embed decision frameworks, run the change process, and optimise programmes against outcomes. Structured handover to your team when the model is running as designed.

"By helping us to gain a better understanding of our business, SIVV has been a key partner in helping us grow our business and the team goes above and beyond to support us."

ANNA BAIRD, FOUNDER
BARED FOOTWEAR

Start with a diagnostic.

We begin every engagement with an operational and customer diagnostic — a structured assessment of where your lifecycle programme stands today and where the highest-value gaps are. No committment required beyond the first conversation.